Azersun News

Spring Festivities from Final Tea

"Azersun Trade and Distribution" Company, keeps suprising its loyal customers with different gift campaigns along with presenting teas produced at "SunTea Azerbaijan" Tea Packaging Plant to consumers. One of such campaigns is "Spring Festivity from Final Tea" campaig conducted in different regions of Azerbaijan.

"Final Best Blend" and "Final Pekoe" teas presented the excitement of a different campaign to its participants in the regions. At this campaign staging colorful moments, different gifts discovered in tea boxes doubled the tea enjoyment at the table. First of all, vehicles specially designed for the campaign went underway to meet with consumers. Campaign group traveling the regions with different gifts awaiting thier lucky ones in tea boxes lived the different joy together with the tea consumers.

Campaign cars exciting every region they went to, were met with great sympathy by local population. After responsible officials informed the consumers of campaign, it was the turn to open the tea boxes one by one. Purchased tea boxes were opened with great excitement and gift coupons inside were examined with special attention. Some of them felt the joy of winning the awaited gift and others focused on tea boxes in the hands with a hope of winning the desired gift. The pleasant tiredness was taken away with teas brewed with "Final Best Blend" and "Final Pekoe".

Drinking tea had never been so exciting

Final added a spring campaing to the mouthful enjoyment of tea for a more tasteful and exciting experience for its consumers

Campaign carried out for regions, variegated the daily life of local population.

It was easy to read the joy of participants from their eyes; living the happiness of meeting with campaign group they knew from advertisement boards or television not only in markets, but sometimes on trafficways, sometimes at market entrances, sometimes in front of culture centres, sometimes around a park, sometimes at an unexpected place. "Spring Festivity from Final Tea" did not only have a purpose of a sales campaign and continued in an atmoshpere of a social event with reminding of a party.

Voice Forum from around Tea Boxes

Tens of people gathering around special campaign cars, were listening to campaign slogans from loud-speakers and trying to understand the unexpected excitement expeirenced in the region. Then campaign gifts and tea packages from the open doors of the cars.

First evaluation campaign participating and then won prizes and later of the teas....

Two products have the attention of the crowd "Final Best Blend" and "Final Pekoe". Some talked about their home tea customs, some stated they've been using these products for long years, and others checked out the Final teas and talked about reconsidering their customs.

It was already clear on this stage whether the campaign has reached its goal. It seems like, the citizens living in regions of Azerbaijan will be talking about "Final Best Blend" and "Final Pekoe" for a long time.

In accordance with regulations of the campaign, different gifts were won by erasing the paint on gift cards that were found "Final Best Blend" and "Final Pekoe" tea boxes. The most interesting thing is, there were gifts in all tea boxes. Along with products produced in different establishemtns of "Azersun Holding"Group of Companies, there were items that would especially interest the women, such as domestic items, kitchen furniture, refrigerator, washing machine, gas stove, meat grinder, telephone and frying pans were among the gifts.

as we noted, the purpose of the campaign was to celebrate a spring festivity with loyal consumers of "Final" tea and shower them in a gift rain. Two cars decorated with presents and driving through all regions were especially cathcing the attention of population and caused interest of tea and fun lovers. Consumers showered with gifts from cars lived the true spring festivity under the melody of famous "Chay" (tea) song.


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